How to Use Your Ag Blog to Gain Clients
Today, most prominent agricultural businesses have a blog or news section on their website. Typically, after adding these blog or news modules, one of three things happens:
- The blog module is all but forgotten, letting months go by without fresh content.
- Content is regularly added to the blog module, but is failing to generate leads or increase revenue.
- Strategic targeted content is regularly added to the blog module, increasing website traffic and generating leads.
Unfortunately, we see numbers 1 and 2 happen all too often, and for a number of reasons. It’s possible that a blog module was set up by your web developer without much mention of it. Maybe with all of your business' regular day-to-day responsibilities, you forgot that it existed.
Or perhaps your organization falls under the second category. This can easily happen to anyone who knows that your blog should have content. However, knowing the why and how of the content is vital to its success.
Why Is Content Important?
Website content serves two primary purposes:
- To inform visitors
- To improve the website’s search ranking
Your content can do much more than provide information about your business' history and services. As an expert, you’ll want to use content to elevate your presence in your ag community. Your website is a great platform that can provide potential clients with information that will help them work through their ag-related challenges. The goal is to make your website a destination that these individuals will seek out when they’re in need of help. In turn, this will build their trust in you as an expert in your field, and easily convert potential clients into paying clients who are ready and able to recommend you to others.
The other purpose of your website content is to impress the search engines. Search engines – such as Google – want to see that you are updating your website frequently with relevant, keyword-rich content. The more quality content on your website, the more clout you will gain with the search engine algorithms. As a result, you will see your search ranking rise, making your website more visible for users who are searching for your services.
Are you ready to see how content marketing can work for you? Contact us today.
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