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Wondering what age group is your best bet for buyers? You might guess the older generation – heads of households and empty nesters with the resources (and wisdom) to spend a bit more for quality. But this is a brave new world, and the youngsters are wasting no time making their mark.

If you are in the farming business, you are growing to share. Your goal is for people to buy your produce as often as possible. Maybe your primary customers are farmers market shoppers. Farm stand stoppers. Retailers. Wholesalers. Or those wonderful farm-to-table restaurants looking for a steady stream of fresh, local ingredients.

No matter the size of your organization, branding is absolutely the #1 most important tool to have in your arsenal. The branding of your business is what sets the tone for your work, your staff/team, and your clientele. We strongly advise that every ag-focused business have a brand standards guide at the ready for any and all opportunities.

As an ag-focused business, you may be wondering “why would I ever use video marketing?” In fact, video marketing has proved beneficial for industries all across the board, including agriculture.

Your content can do much more than provide information about your agribusiness' history and services. As an expert, you’ll want to use content to elevate your presence in your ag community. Your website is a great platform that can provide potential clients with information that will help them work through their ag-related challenges.