Blog

Organizations that support agriculture are lean teams (sometimes of one) with a lot of irons in the fire. Farmers and those running agricultural businesses are often too busy keeping the business alive – literally – and getting your hands dirty to sit down at a keyboard.

We talked about the usefulness of social media in agribusiness in a previous post. Now let’s dig deeper into what steps and strategies a solid social media effort would involve if you were to take it on yourself.

Social media is here to stay – and it’s not just for being social. Over 3.6 billion people use social media networks for an average of 2 ½ hours a day. From a business perspective, that’s a lot of opportunity to reach potential customers.

Wondering what age group is your best bet for buyers? You might guess the older generation – heads of households and empty nesters with the resources (and wisdom) to spend a bit more for quality. But this is a brave new world, and the youngsters are wasting no time making their mark.

If you are in the farming business, you are growing to share. Your goal is for people to buy your produce as often as possible. Maybe your primary customers are farmers market shoppers. Farm stand stoppers. Retailers. Wholesalers. Or those wonderful farm-to-table restaurants looking for a steady stream of fresh, local ingredients.