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Organizations that support agriculture are lean teams (sometimes of one) with a lot of irons in the fire. Farmers and those running agricultural businesses are often too busy keeping the business alive – literally – and getting your hands dirty to sit down at a keyboard.

We talked about the usefulness of social media in agribusiness in a previous post. Now let’s dig deeper into what steps and strategies a solid social media effort would involve if you were to take it on yourself.

Social media is here to stay – and it’s not just for being social. Over 3.6 billion people use social media networks for an average of 2 ½ hours a day. From a business perspective, that’s a lot of opportunity to reach potential customers.

As an ag-focused business, you may be wondering “why would I ever use video marketing?” In fact, video marketing has proved beneficial for industries all across the board, including agriculture.

Your content can do much more than provide information about your agribusiness' history and services. As an expert, you’ll want to use content to elevate your presence in your ag community. Your website is a great platform that can provide potential clients with information that will help them work through their ag-related challenges.