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Wondering what age group is your best bet for buyers? You might guess the older generation – heads of households and empty nesters with the resources (and wisdom) to spend a bit more for quality. But this is a brave new world, and the youngsters are wasting no time making their mark.

If you are in the farming business, you are growing to share. Your goal is for people to buy your produce as often as possible. Maybe your primary customers are farmers market shoppers. Farm stand stoppers. Retailers. Wholesalers. Or those wonderful farm-to-table restaurants looking for a steady stream of fresh, local ingredients.