There are five key agricultural marketing trends that will help your organization stand out from the competition, and increase business by attracting new customers and talent.
The marketing landscape has changed for agriculture-focused businesses, and it’s more important now than ever that you have a marketing plan that incorporates elements that will build trust and reliability amongst your client base.
Here are a few areas where you will get the biggest bang for the buck:
Make sure your organizations’s website is accessible and compliant
Invest in content marketing for agriculture
Increase your reach with digital ads, social media, and localized Search Engine Optimization (SEO)
Elevate your brand with video marketing
Test before you invest by tracking, measuring, and analyzing trend
Is your content relevant and up-to-date?
Content is key, and you’ll want to keep it fresh and up-to-date for a number of reasons. Search engines look for websites that have new, relevant content and award higher rankings to sites that are on top of their game. Fresh, informative content is also a major benefit to clients and potential customers who are visiting your website. Stick to topics such as current events, regulation updates, and quick “how to’s” that would apply to your targeted audience.
Is your website accessible and compliant?
One of the most important considerations of an ag-focused website is making sure that it is ADA compliant. ADA Compliance will make your website accessible to a wider audience, and add another layer of proof to support your organization’s reliability. You will also want to be sure that your website is optimized for mobile viewing, and includes a privacy policy.
Are you reaching your primary marketing targets?
No matter how much effort you put into marketing, if your agricultural business isn’t reaching your audience targets, it could be all for nothing. Search engine optimization (SEO), social media, and Google Ads can all work together to help you reach the right audience.
Are you using video to market your agricultural business?
It’s no secret that “video is king” of the internet these days. Including videos in your organization's marketing plan can humanize your business, present a friendly and knowledgeable image to your potential clients, and increase your reach.
How does it measure up?
Just as your agricultural-focused business is unique, your web presence should be unique. Incorporate these ag marketing trends into your strategy to make your presence known as a top-tier organization.
Need help? Spiral Design can nurture your agricultural business growth with ADA compliance, design, marketing strategies, and more. Contact us today to get started.